Most-Upgraded StocksMost-UpgradedNASDAQ:BKNG Booking (BKNG) Stock Price, News & Analysis $4,926.80 +61.80 (+1.27%) As of 01/17/2025 04:00 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends About Booking Stock (NASDAQ:BKNG) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Booking alerts:Sign Up Key Stats Today's Range$4,894.45▼$4,976.9650-Day Range$4,739.55▼$5,300.3452-Week Range$3,180.00▼$5,337.24Volume260,148 shsAverage Volume176,969 shsMarket Capitalization$163.08 billionP/E Ratio33.43Dividend Yield0.71%Price Target$4,997.64Consensus RatingModerate Buy Company OverviewBooking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).Read More… Booking Stock Analysis - MarketRank™See Top Rated MarketRank™ Stocks89th Percentile Overall ScoreBKNG MarketRank™: Booking scored higher than 89% of companies evaluated by MarketBeat, and ranked 52nd out of 218 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.4 / 5Analyst RatingModerate Buy Consensus RatingBooking has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 20 buy ratings, 10 hold ratings, and no sell ratings.Amount of Analyst CoverageBooking has been the subject of 25 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Booking's stock forecast and price target. Earnings and Valuation3.1 / 5Proj. Earnings Growth15.94% Earnings GrowthEarnings for Booking are expected to grow by 15.94% in the coming year, from $181.84 to $210.83 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Booking is 33.43, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 111.80.Price to Earnings Ratio vs. SectorThe P/E ratio of Booking is 33.43, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 110.53.Price to Earnings Growth RatioBooking has a PEG Ratio of 1.60. PEG Ratios above 1 indicate that a company could be overvalued.Read more about Booking's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.17% of the float of Booking has been sold short.Short Interest Ratio / Days to CoverBooking has a short interest ratio ("days to cover") of 3.3, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Booking has recently increased by 2.86%, indicating that investor sentiment is decreasing. Dividend1.7 / 5Dividend StrengthWeak Dividend YieldBooking has a dividend yield of 0.74%, which is in the bottom 25% of all stocks that pay dividends.Dividend GrowthBooking does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Booking is 23.75%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Booking will have a dividend payout ratio of 16.60% next year. This indicates that Booking will be able to sustain or increase its dividend.Read more about Booking's dividend. Sustainability and ESG1.7 / 5Environmental Score-3.49 Percentage of Shares Shorted2.17% of the float of Booking has been sold short.Short Interest Ratio / Days to CoverBooking has a short interest ratio ("days to cover") of 3.3, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Booking has recently increased by 2.86%, indicating that investor sentiment is decreasing. News and Social Media2.9 / 5News Sentiment1.19 News SentimentBooking has a news sentiment score of 1.19. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.52 average news sentiment score of Retail/Wholesale companies.News Coverage This WeekMarketBeat has tracked 40 news articles for Booking this week, compared to 19 articles on an average week.Search InterestOnly 11 people have searched for BKNG on MarketBeat in the last 30 days. This is a decrease of -8% compared to the previous 30 days.MarketBeat FollowsOnly 9 people have added Booking to their MarketBeat watchlist in the last 30 days. This is a decrease of -10% compared to the previous 30 days. Company Ownership1.7 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Booking insiders have not sold or bought any company stock.Percentage Held by InsidersOnly 0.12% of the stock of Booking is held by insiders.Percentage Held by Institutions92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Booking's insider trading history. Receive BKNG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Booking and its competitors with MarketBeat's FREE daily newsletter. Email Address BKNG Stock News HeadlinesWork and Play: Investing in the Rise of Bleisure Travel (BKNG)Bleisure travel offers new prospects for airlines, hotels, and booking platforms to grow their revenue, specifically JetBlue, Hilton, and Booking Holdings.January 1, 2025 | marketbeat.comFY2024 Earnings Forecast for Booking Issued By B. RileyJanuary 21 at 1:17 AM | americanbankingnews.comKickstart Your 2025 Financial Resolutions with Just $30Happy New Year! As we welcome 2025, it’s the perfect time to set your financial goals and build a prosperous future. Ready to transform your investments and achieve your financial resolutions? Imagine generating a reliable income stream from stocks priced under $30. Our latest guide introduces straightforward options strategies tailored for everyday investors, helping you turn well-known companies like Ford and Intel into consistent monthly income sources.January 21, 2025 | Darwin (Ad)Wells Fargo & Company Has Lowered Expectations for Booking (NASDAQ:BKNG) Stock PriceJanuary 19 at 2:30 AM | americanbankingnews.comUnpacking the Latest Options Trading Trends in Booking HoldingsJanuary 17, 2025 | benzinga.comBooking Holdings price target lowered to $4,470 from $4,657 at Wells FargoJanuary 16, 2025 | markets.businessinsider.comWells Fargo Sticks to Its Hold Rating for Booking Holdings (BKNG)January 16, 2025 | markets.businessinsider.com3 Travel-Related Stocks on the Road to RecoveryJanuary 15, 2025 | stocknews.comSee More Headlines BKNG Stock Analysis - Frequently Asked Questions How have BKNG shares performed this year? Booking's stock was trading at $4,968.42 on January 1st, 2025. Since then, BKNG shares have decreased by 0.8% and is now trading at $4,926.80. View the best growth stocks for 2025 here. How were Booking's earnings last quarter? Booking Holdings Inc. (NASDAQ:BKNG) posted its quarterly earnings results on Thursday, August, 1st. The business services provider reported $41.90 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $39.22 by $2.68. The firm's quarterly revenue was up 7.3% compared to the same quarter last year. Read the conference call transcript. Does Booking have any subsidiaries? Booking subsidiaries include HotelsCombined, FareHarbor, momondo, AS Digital, PriceMatch, Rocketmiles, OpenTable, and more. Who are Booking's major shareholders? Top institutional shareholders of Booking include Nordea Investment Management AB (0.54%), Rothschild & Co Wealth Management UK Ltd (0.41%), Empirical Asset Management LLC (0.13%) and Nisa Investment Advisors LLC (0.10%). Insiders that own company stock include Glenn D Fogel, David I Goulden, Susana D'emic, Paulo Pisano, Radakovich Lynn M Vojvodich and Radakovich Lynn Vojvodich. View institutional ownership trends. How do I buy shares of Booking? Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Booking own? Based on aggregate information from My MarketBeat watchlists, some other companies that Booking investors own include Meta Platforms (META), NVIDIA (NVDA), Broadcom (AVGO), ServiceNow (NOW), Netflix (NFLX), UnitedHealth Group (UNH) and Advanced Micro Devices (AMD). Company Calendar Last Earnings8/01/2024Ex-Dividend for 12/31 Dividend12/06/2024Dividend Payable12/31/2024Today1/20/2025Next Earnings (Estimated)2/20/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorRetail/Wholesale Industry Transportation services Sub-IndustryInternet Retail Current SymbolNASDAQ:BKNG CUSIP74150340 CIK1075531 Webwww.bookingholdings.com Phone203-299-8000Fax203-595-0160Employees23,600Year Founded1997Price Target and Rating Average Stock Price Target$4,997.64 High Stock Price Target$6,000.00 Low Stock Price Target$3,590.00 Potential Upside/Downside+1.4%Consensus RatingModerate Buy Rating Score (0-4)2.75 Research Coverage32 Analysts Profitability EPS (Most Recent Fiscal Year)$147.37 Trailing P/E Ratio33.43 Forward P/E Ratio27.09 P/E Growth1.6Net Income$4.29 billion Net Margins21.85% Pretax Margin26.63% Return on Equity-166.06% Return on Assets22.52% Debt Debt-to-Equity RatioN/A Current Ratio1.23 Quick Ratio1.23 Sales & Book Value Annual Sales$21.37 billion Price / Sales7.63 Cash Flow$180.73 per share Price / Cash Flow27.26 Book Value($78.65) per share Price / Book-62.64Miscellaneous Outstanding Shares33,100,000Free Float33,057,000Market Cap$163.08 billion OptionableOptionable Beta1.41 Social Links 13 Stocks Institutional Investors Won't Stop BuyingWhich stocks are major institutional investors including hedge funds and endowments buying in today's market? 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